How to Create an Instagram-Worthy Commercial Space

Social media has transformed the way we live our lives - how we shop, interact with brands and consume information. With platforms like Instagram playing a significant role in shaping consumer perceptions, a visually strong and engaging commercial space is essential to not only attract customers but also to encourage them to linger longer, snap a photo, and share their experiences online.An Instagram-worthy spot isn’t just about pretty photos though, it’s about crafting an environment that reflects your brand, engages your audience, and invites people to share their experience with the world. By blending unique design elements and thoughtful functionality, you can turn your restaurant, cafe or retail space into a destination that sparks conversation.

This powerful form of organic promotion can amplify your brand's visibility and appeal, so we’ve dived into how to design a commercial space that’s Instagram-worthy whilst aligning seamlessly with your brand identity.  

Understanding Your Brand Aesthetic

Photo by Jason Leung on Unsplash

Your commercial space should serve as a three-dimensional representation of your brand, so the best place to start is by having a strong idea of your brand's visual identity. Is it minimalist and modern, vibrant, eclectic or traditional? Once you’ve established this, you need to ensure there is consistency across all your design elements, from the colour schemes you choose and bespoke furniture to signage and decor. A cohesive aesthetic helps customers instantly associate the space with your brand and makes it easier for them to share a clear visual story online.  

Incorporating Unique Elements

Photo by Let's go Together on Unsplash

To stand out in a sea of content, your space needs a wow factor. Statement pieces like eye-catching art installations, handmade furniture, or bold colour schemes can act as focal points to draw the attention of shoppers. Consider features like a striking mural, a neon sign with a witty phrase, or a one-of-a-kind piece of furniture. These elements become the “Instagram moments” your customers will love to share.  

Optimising Light

Photo by Clark Street Mercantile on Unsplash

Great lighting can make or break a commercial space. Natural light is ideal for creating soft, flattering photos, so maximise big windows and even skylights wherever possible if your space allows. For evening or indoor settings, combine practical and decorative lighting. Pendant lights, lamps, or LED strips can add both ambiance and character. Well-lit spaces ensure customers' photos look vibrant, making your commercial space look its best online.  

Creating Interactive Spaces 

Photo by Object Atelier

Interactive features not only make your commercial space more engaging but also encourage customers to spend more time in them. Incorporate areas where people can participate, such as feature walls, tactile displays, or cosy seating nooks. Interactive features such as custom artwork with your logo featured provide the perfect backdrop for user-generated content, turning visitors into brand ambassadors.  

Incorporating the Natural

Photo by Object Atelier

Tapping into our human instinct to connect with nature, by utilising native materials such as sustainable wood in your commercial space you will add a layer of authenticity and grounding. It gives customers something unique and meaningful to share, setting your brand apart as one that values sustainability. A stand-out piece of furniture or custom built feature wall made of beautiful natural materials can make a big impact and inspire customers to share online. 

Considering Both Functionality and Comfort

Photo by Whitepaper

While aesthetics are crucial, functionality and comfort must also be part of the design process. A stunning commercial space that feels uncomfortable or impractical won’t generate the lasting impressions you’re seeking. Great design has accessibility in mind, offering ample seating, intuitive layouts, and welcoming details that make visitors feel at home. Customers are more likely to linger in spaces where they feel comfortable, and the longer they stay, the more opportunities they have to capture and share their experience.  

If you’re inspired to transform your space into an instagrammable spot, Object Atelier can help. From bespoke pieces to large-scale projects, our expertise and industry knowledge ensures that every element is crafted to the highest standard to inspire your customers to capture and share their visit.